How much should you spend on marketing?

​How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you're willing to make to Achieve your Business Objectives. So, let's get started

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Things4Strings Hits a High Note!

 We are extraordinarily proud to have been a part of Things4Strings success. Ruth Brons developed a truly beneficial product that enhances the love of music for young people and in all our years working with companies, she is by far the finest example of how to build a business!

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Add a Dash of Excitement to Your Message!

Get inspired by this recent work from Camares.  

This video takes market stakeholders on board Caldwell Marine International's custom barge and inside the process of laying a submarine power cable that will deliver clean hydro-electric power across beautiful Lake Champlain to Vermont

CMI's a great company, doing great work --- we're proud to tell their story.

Even if you don't wear a hard hat, we do the hard work of DYNAMICALLY SHOWING your story -- there are so many creative, exciting AND cost-effective new techniques available; give us a call: (973)539-6000 ext 101.

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Winning at Business Takes Three Fundamentals

We just completed an in depth review of our clients from the last decade. What did our clients who experienced the best business outcomes from working with us have in common?

 They had these three attributes. The first two were expected, but the third was the kicker.

  1. Exceptional Skill-Set — It didn’t matter whether they were selling products or services, they were very good at engineering a great product or providing a superior service. 
  2. Ambition — a burning desire to grow, develop and succeed. To be a market leader — no matter how common or how vertical, specialized or unusual their offering.
  3. A Sense of Entitlement — I use the word “entitlement” here to mean this: our successful clients believed they deserved their success. Plainly put, that belief allowed them to succeed and to own their continued success. Those that did not quickly undermined their accomplishment.

We met each of these exceptional businesses when they had reached an impasse: market changes, channel pressures, commoditization or potential extinction from technological advances. In spite of what appeared to be insurmountable odds, we were able to provide the insight, planning, marketing, branding and plan execution to pull them through. 

And their three winning attributes transformed our work into lasting success.

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Di Gregorio Featured on the Story Exchange

b2ap3_thumbnail_DebDiGregorio-Camares.pngDeb Di Gregorio, founder and owner of Camarès, has successfully navigated over 30 years of business ownership through a combination of smarts, strength and spirit.

Learn more about her bumpy road to success featured on the Story Exchange’s Global Media Project. In a fabulous article written by Candice Helfand-Rogers read why Di Gregorio describes herself as

“Either a genius or a cockroach”

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515 Valley St, Suite 190
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Phone: 973.539.6000 ext.101
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