Introducing My YouTube Channel: Going for the Big Time!

Going for the Big Time! is my new Youtube Channel! It's for all of you who want to accelerate your business success through great marketing!

After months of preparations, painful rehearsals (you should see the cutting room floor…or maybe not) and coaching from colleagues Going for the Big Time is what I'm doing too!

And folks, you're all gonna help make me a YouTube stah!

Of course, I'll make it worth your while: my vids will be fun and informative. So please subscribe and leave comments — even snarky ones :) — I'll respond video style.

Check out my first vid that answers the age old question How Much Should You Spend on Marketing? Then check in every Monday morning @10 a.m. for a new one!

THANK YOU!

Deb!

…All right Mr. Demille I'm ready for my close up…

New Videos Every Monday at 10am (EST)

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How much should you spend on marketing?

​How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you're willing to make to Achieve your Business Objectives. So, let's get started

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Things4Strings Hits a High Note!

 We are extraordinarily proud to have been a part of Things4Strings success. Ruth Brons developed a truly beneficial product that enhances the love of music for young people and in all our years working with companies, she is by far the finest example of how to build a business!

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Add a Dash of Excitement to Your Message!

Get inspired by this recent work from Camares.  

This video takes market stakeholders on board Caldwell Marine International's custom barge and inside the process of laying a submarine power cable that will deliver clean hydro-electric power across beautiful Lake Champlain to Vermont

CMI's a great company, doing great work --- we're proud to tell their story.

Even if you don't wear a hard hat, we do the hard work of DYNAMICALLY SHOWING your story -- there are so many creative, exciting AND cost-effective new techniques available; give us a call: (973)539-6000 ext 101.

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Winning at Business Takes Three Fundamentals

We just completed an in depth review of our clients from the last decade. What did our clients who experienced the best business outcomes from working with us have in common?

 They had these three attributes. The first two were expected, but the third was the kicker.

  1. Exceptional Skill-Set — It didn’t matter whether they were selling products or services, they were very good at engineering a great product or providing a superior service. 
  2. Ambition — a burning desire to grow, develop and succeed. To be a market leader — no matter how common or how vertical, specialized or unusual their offering.
  3. A Sense of Entitlement — I use the word “entitlement” here to mean this: our successful clients believed they deserved their success. Plainly put, that belief allowed them to succeed and to own their continued success. Those that did not quickly undermined their accomplishment.

We met each of these exceptional businesses when they had reached an impasse: market changes, channel pressures, commoditization or potential extinction from technological advances. In spite of what appeared to be insurmountable odds, we were able to provide the insight, planning, marketing, branding and plan execution to pull them through. 

And their three winning attributes transformed our work into lasting success.

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Accelerate Success!

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